The Great Recession
Prevail Legal Marketing is the result of over 10 years of marketing experience that started with the Great Recession.
Our founder, Adam Arkfeld, was brokering apartment buildings after college and needed a new path when the real estate market crashed. In the depths of The Great Recession, he started a web development company called ParaCore, transitioned the business to PPC marketing in 2014, and grew the company to over a dozen employees managing over $10,000,000 in ad spend per year.
In early 2020, we noticed PPC companies were taking advantage of the legal industry. Not only were they charging 30% of ad spend and producing abysmal results, but many mismanaged accounts resulting in a single click costing $150 or more.
We introduced the branded pay per lead model to a few of our legal prospects and the response was overwhelming.
Lawyers craved accountability, flexibility, and guaranteed results in their marketing.
They were fed up with unreliable marketers that wasted money and couldn’t produce leads at an affordable cost.
The Pandemic
In April, weeks after the Coronavirus pandemic started, we rolled out our branded pay per lead model and have received incredible feedback from our clients and the market.
Prevail is a business that was created in 2020, but the company is built on a foundation of marketing prowess built over the last decade.
We know what’s required to produce results and we take on as much risk as our clients.
When you work with Prevail, the scale is in perfect balance between our clients and their marketing
Everyone wins.
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